9 November 2011

Severstal is implementing a unique 3-year personnel training program dubbed «Achieve More Together»

ОАО Severstal, one of the world’s leading vertically integrated steel and steel related mining companies, is implementing a unique 3-year personnel training program dubbed Achieve More Together  (AMT) covering some1,300 production managers.

The Program is aimed at supporting changes in ОАО Severstal and building a team of associates capable of implementing such changes and achieving outstanding results within the framework of the company’s new strategy, viz. become among the top five world leaders in the industry in terms of profitability. 

Corporate Program Achieve More Together has already been recognized by the business community. In 2011, the project was awarded the prestigious “Trainings INDEX” prize in nomination «Efficient Solution in the Area of Personnel Training, Development and Improved Performance».

According to ОАО Severstal General Director Alexei Mordashov, the AMT Program is, on one part, a training course that offers knowledge and, on the other part, a tool for building what we flatly call “horizontal ties”.

“The Program helps get employees involved in cultural transformation processes that are currently under way within the company,” ОАО Severstal General Director pointed out.

Since 2010 the training program has been embracing employees of the company’s enterprises located in Moscow, Cherepovets, St. Petersburg, Orel, Volgograd, Vorkuta, Olenegorsk, Kostomuksha, Yaroslavl and other cities.   

The training course includes five modules.

The first module introduces production managers to the updated vision, mission, values and projects of Severstal’s Business System* directed towards achieving strategic goals of the company.

The second module introduces production managers to corporate personnel management tools – recruitment, development, assessment, carrier building, feedback.

The third module teaches how to make managerial decisions based on case studies, improves financial competence and deals with efficiency improvement aspects.

The fourth module teaches managers to build an efficient team. Doing exercises under the guidance of instructors and interacting with the company’s top management, managers learn to understand the needs of their subordinates and motivate them for better results.  

The fifth module sums up the results of the entire course and helps managers develop their interpersonal and public speaking skills. One of its priority tasks is to ensure that “graduates” maintain ties and contacts with each other and impart their knowledge to other people at their enterprises.

When developing the AMT Program, its authors paid close heed to the best practices for organizing training programs and used up-to-date methods to develop skills. One of its priority tasks was to have employees involved not only physically, but also emotionally so that from the very outset they are immersed in an atmosphere cardinally changing from the normal work environment.    


*Following the development of Severstal’s mission, vision and values in 2009, in 2010 the company made another step towards improving its internal efficiency. Severstal formulated a set of principles and tools called Severstal’s Business System aimed at implementing appropriate behavior patterns among the company’s employees, which in turn result in the company undergoing cultural transformation and achieving strategic goals. The Business System has five major lines of development:

1) Labor safety

2) Customer-oriented approach

3) Constant improvements

4) Severstal’s people

5) Business standard

ОАО Severstal is one of the world’s leading vertically integrated steel and steel related mining companies, with assets in Russia, the USA, the Ukraine, Latvia, Poland, Italy, Liberia and Brazil. Severstal’s gold business, Nordgold, was established in 2007 and comprises mines and exploration projects in Russia, Kazakhstan, Burkina Faso and Guinea. Severstal is listed on RTS and MICEX and the company’s GDRs are traded on the LSE. Severstal reported revenue of $13,573 million and EBITDA of $3,263 million in 2010. Severstal’s crude steel production in 2010 was 14.7 million tonnes. www.severstal.com