Rebranded Severstal presentation materials

We are changing for the better. For you

RU
EN
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Rebranded Severstal

We are changing for the better. For you

Scroll down

Rebranded Severstal

RU
EN
Rebranded Severstal presentation materials

Achieve more together

We are driven the success and progress of those with whom we cooperate. This encourages us to develop and inspire others to strive for innovations.
Vision — we are the leader of the future steel industry
Mission — to be the leader in creating value
We exist to develop success in continuous improvement, and discover new opportunities together
What is avant-garde in the steel industry?

Our symbol
is called
Unity

It stands for our unity with customers, partners, colleagues and society to achieve common goals.
Achieve
Achievements and progress
The meaning of Unity
Together
Customer focus
Cooperation and partnership
More
Continuous improvement

Our symbol
is called
Unity

It stands for our unity with customers, partners, colleagues and society to achieve common goals.
Achieve
Achievements and progress
The meaning of Unity
Together
Customer focus
Cooperation and partnership
More
Continuous improvement
More
Together
Achieve
Brand manifesto
We are Severstal. Continuous progress, efficiency and collaboration all form part of our DNA.

We are moving forward to create the steel industry of the future. We believe that this goal can only be achieved by working together.
Working together is not just about how we work within the company.
Working together means developing relationships with our clients that are built on trust. We will achieve this by continuing to learn about the unique requirements of their businesses and the challenges they face. Together, we will find solutions, create real value for them, and ultimately move towards achieving a common goal.
Working together means building strong partnerships. With small start-ups and big companies alike. We are applying new technologies, improving our processes and opening up new horizons. We are going beyond classical metallurgy and inspiring others to explore new opportunities.
Working together means being responsible for everything around us. Looking for opportunities to solve social problems. Taking care of nature. Investing for the benefit of future generations. Ensuring that the development of our company and wider society is truly sustainable and long-term.
We are driven by the success and progress of those with whom we interact. This pushes us to keep evolving.
Мы — «Северсталь». В нашей ДНК заложены непрерывный прогресс, эффективность и сотрудничество.
Brand
manifesto
We are Severstal. Continuous progress,
efficiency and collaboration
all form part
of our DNA.

We are moving forward to create the steel
industry of the future. We believe that this goal can only be achieved by working
together.
We are Severstal. Continuous
progress, efficiency and
collaboration
all form part of our
DNA.

We are moving forward to create the
steel industry of the future. We
believe that this goal can only be
achieved by working together.
Working together is not just about how we work within the company.
Working together means developing relationships with our clients that are built on trust. We will achieve this by continuing to learn about the unique requirements of their businesses and the challenges they face. Together, we will find solutions, create real value for them, and ultimately move towards achieving a common goal.
Working together means building strong partnerships. With small start-ups and big companies alike. We are applying new technologies, improving our processes and opening up new horizons. We are going beyond classical metallurgy and inspiring others to explore new opportunities.
Working together means being responsible for everything around us. Looking for opportunities to solve social problems. Taking care of nature. Investing for the benefit of future generations. Ensuring that the development of our company and wider society is truly sustainable and long-term.
We are driven by the success and progress of those with whom we interact. This pushes us to keep evolving.
More
Superior client experience
Our strategic priorities
Cost leadership
New opportunities
Severstal's culture: Speed, Inspiration, Cooperation

Our logo

Our logo is now more dynamic and digital-friendly

Key colors

The palette is based on a deep blue color, which symbolizes the solid foundation on which Severstal stands - reliability, efficiency, and high-quality products. This is the color of the expertise that the company has accumulated over the years. Blue creates a base for contrast with bright red and steel-gray.

Supergraphics

Five pattern variations set the entire design system in motion and give dynamics. They symbolize progress and continuous improvement. Supergraphics have a subtle connection with the Russian avant-garde. As artists at the beginning of the last century made a breakthrough in art, so Severstal strives to become the leader of the future steel industry and, if necessary, go beyond the industry.

Icons

Icons are created in a unique, technological style. Clear geometrical shapes resemble the workshops and units of a steel mill.

Font

The font is modern, based on regular geometric shapes, and easy to read. Its subtle curves make it friendly and enjoyable for readers.

Font

The font is modern, based on regular geometric shapes, and easy to read. Its subtle curves make it friendly and enjoyable for readers.

Examples of use

The visual style makes the company's strategy visible. The efficiency, continuous improvement and customer focus that underlie the brand idea become tangible. The graphic language is characterized by dynamics, technical progress, openness, brightness and quality.
The visual style makes the company's
strategy visible. The efficiency,
continuous improvement and customer
focus that underlie the brand idea
become tangible. The graphic language
is characterized by dynamics, technical
progress, openness, brightness and
quality.
"We are glad to present our renewed brand. Reason for suggesting change is that the previous wording suggested we never did this in the last! Severstal is a company that offers unique and comprehensive solutions for any tasks of our customers, including potential ones!
Our slogan "Achieve more together" and our logo, Unity, have acquired a new meaning - we achieve more with you and for you, and the brand attributes reflect now 100% of our essence - the leader of the steel industry of the future."
CEO of Severstal
Alexander Shevelev
"We are glad to present our renewed brand. Severstal is a company that offers unique and comprehensive solutions for any tasks of our customers, including potential ones!
Our slogan "Achieve more together" and our logo, Unity, have acquired a new meaning - we achieve more with you and for you, and the brand attributes reflect now 100% of our essence - the leader of the steel industry of the future."
CEO of Severstal
Alexander Shevelev
"We are glad to present our renewed brand. Severstal is a company that offers unique and comprehensive solutions for any tasks of our customers, including potential ones!