Severstal remains a global leader in efficiency, with the highest EBITDA
margin in the steel industry globally, positive free cash flow generation
throughout the cycle and a track record of achieving its targets.
To deliver additional growth, the Company has updated its already proven
strategy - retaining its fundamental advantages but adding new elements.
Severstal's new vision is to be a leader of the steel industry of the future
and the first choice for its customers, employees and partners.
To achieve this, the Company is setting out new strategic priorities to
distance itself further from its competitors. These are: superior client
experience, cost leadership and embracing new opportunities. All three will be
supported by Severstal's advanced corporate culture.
Superior client experience - Severstal aims to offer our customers unique
selling propositions on each target market;
Cost leadership - Severstal's goal is to achieve a significant cost
advantage in basic steel products;
New opportunities - Severstal's objective is to access and consequently
benefit from the use of global cutting-edge technology and new
business-models.
Implementing this set of objectives will support the Company in reaching its
financial target of increasing EBITDA by 10-15% annually for the next 5 years.
(This excludes pricing/macro factors.)
